Product research provides notion on the desired characteristics of a product or service.
INSIGHTS YOU COULD GAIN
How is your product (prototype) perceived by consumers?
What are the product strengths and weaknesses?
What relevant improvements could be made?
What is the product potential?
What is the level of your customers’ satisfaction?
What are the main and secondary
decision-making factors when buying the product?
What is customers’ feedback on your product’s taste (taste test)?
How is your product concept (idea) perceived by consumers?
How is your package design perceived?
What is your users’ web behavior (usability testing)?
How do consumers perceive the ideal product?