Point Of Sale Research
Point of sale research focuses on customers’ psychology, how they feel and why they take particular actions.
INSIGHTS YOU COULD GAIN
Is your brand well distributed among the wide network of chains
(brand distribution assessment)?
Is your merchandising approach effective and what could be improved?
How well is your store organized?
How well is your product organized on the shelf?
Is there any merchandising issues
(lack of products, untidy products, damaged packaging etc.)?
What is your consumers’ behavior and experience while shopping
(online and offline)?
How your customers react in different purchase situations?
How your customers make their purchase
(spontaneous, impulse buying or planned)?
What factors affect the consumers’ choice
(on a conscious and subconscious level)?
What is the path of your customers to and within the store
(POS journey mapping)?
How often customers buy your brand (share of brand purchases)?
Are your communication stimuli available and effective at the POS?
How your customers perceive your promo materials
(promotional material & activities testing)?