Data collection methods

F2F interviews

Online survey – panel

Telephone interviews

Structured observations

Mystery shopping

CLT tests

Focus groups

In-depth interviews

Desk research

Content analysis

Eye tracking

STEP 1
Identifying client’s needs
Gathering deep understanding of client’s specific needs.STEP 2
Creating proper methodology
Methodology that suits client’s specific needs.STEP 3
Discovering what customers say/see/feel & How customers react/browse
STEP 4
Analyzing data and turning it into meaningful insights
STEP 5
Providing research based solutions
Main research conclusions, result based consulting and proactive recommendations for effective management decisions.STEP 1
Identifying client’s needs
Gathering deep understanding of client’s specific needs.STEP 2
Creating proper methodology
Methodology that suits client’s specific needs.STEP 3
Discovering what customers say/see/feel & How customers react/browse
STEP 4
Analyzing data and turning it into meaningful insights
STEP 5
Providing research based solutions
Main research conclusions, result based consulting and proactive recommendations for effective management decisions.Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
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Pragmatica continues to work dedicated, even from home.
We have limited our meetings, but you can reach us both by email and telephone, as well as by online conference call.
We understand that the business is facing new challenges and we are here to help you answer the questions that interest you.
Be healthy and stay positive!