Employer brand research
Employee research provides knowledge on employees` satisfaction, engagement, attrition, stress and desire to go to work, but also information about your potential employees' attitudes and familiarity with you as an employer as well as what would motivate them to apply for a job in your company.
Inside the company
How your employees` assess your organizational culture and climate, internal communications, inter- and cross-team relations, clarity of the job descriptions and roles?
What is the level of your employees` commitment?
What are the factors that could influence motivation and
How susceptible are your employees to head hunting?
How your employees perceive the "ideal” employer?
What problematic areas could be identified and how they could be improved?
Outside the company
What expectations of your company as an employer do people have?
What are their fears and barriers?
What is your image as an employer?
What would motivate your potential employees to apply for your vacancies?
What strategy should you use to reach your prospective employees?