Communication Research
Marketing research is conducted to improve the efficiency of advertising & communication messages.
INSIGHTS YOU COULD GAIN
How consumers perceive your existing ads?
How customers perceive your ad concepts (ad concepts` pre-testing)?
How consumers perceive your ad copy (ad copy testing)?
What consumers remember about your ad a day after being exposed to it (day-after recall tests)?
What is your customers` purchase funnel (consumer journey)?
What is the effectiveness of your customers` contact points?
What are your customers` media habits and behavior
(what they actually watch / listen to, where do they surf online etc.)?
What is your target group sociodemographic and
psycho-behavioral profile?
What are the appropriate communication messages
that could effectively be used for your target group?
What is the effectiveness of your ad campaign?
