Marketing research is conducted to improve the efficiency of advertising & communication messages.
INSIGHTS YOU COULD GAIN
How consumers perceive your existing ads?
How customers perceive your ad concepts (ad concepts` pre-testing)?
How consumers perceive your ad copy (ad copy testing)?
What consumers remember about your ad a day after being exposed to it (day-after recall tests)?
What is your customers` purchase funnel (consumer journey)?
What is the effectiveness of your customers` contact points?
What are your customers` media habits and behavior
(what they actually watch / listen to, where do they surf online etc.)?
What is your target group sociodemographic and
What are the appropriate communication messages
that could effectively be used for your target group?
What is the effectiveness of your ad campaign?