Consumer research helps businesses understand customer psychology and create detailed purchasing behavioral profile.
INSIGHTS YOU COULD GAIN
What your customers want and need from your product?
What your customers` buying patterns are?
What is your consumers` behavior and
what are your opportunities for attracting their attention?
What is your customers` purchase funnel?
How could your customer experience be assessed?
What market segments could be identified
and what is the one that is most appropriate for you?
What is your buyer persona (consumer profiling)?
What interesting consumer insights could be gained
What is your potential for attracting non-customers and how could you provoke
conversion (from awareness to trial and from trial to usage)?