Consumer Research

Consumer research helps businesses understand customer psychology and create detailed purchasing behavioral profile.


What your customers want and need from your product?

What your customers` buying patterns are?

What is your consumers` behavior and
what are your opportunities for attracting their attention?

What is your customers` purchase funnel?

How could your customer experience be assessed?

What market segments could be identified
and what is the one that is most appropriate for you?

What is your buyer persona (consumer profiling)?

What interesting consumer insights could be gained
(exploratory research)?

What is your potential for attracting non-customers and how could you provoke
conversion (from awareness to trial and from trial to usage)?


Synchronization of the communications approach with the consumer needs and desires
Optimization of the media mix
Product innovations
parallax background

How we do it?

Every business case is different that is why we do not use templates. We are driven by our curiosity and desire to understand every project in details.