Services

You might be asking yourselves why we need marketing?

To get more people buying more and more often of our product at a higher price.

With the help of various marketing approaches, we can tell you:

  • What is going on on the market?
  • Who are your customers?
  • What do they think?
  • What do they buy?
  • How do they choose?
  • Where is your brand comparing to the competitive ones?
  • ...and other specific questions.

Marketing research

  • Some of the main questions that you will be given an answer by the means of marketing research:
    • What do the customers know about your brands (awareness and acquaintance with the brand)?
    • What do they think and how do they appraise (opinions and convictions)?
    • What do they feel (attitudes and emotions)?
    • What do they do and what will they do (usage and future behaviour)?
    • Motives, incentives and reasons for the above-mentioned?
    • Emerging phenomena which may affect your organization?
  • To try to answer these questions, Pragmatica agency applies a wide range of marketing techniques and methods.

Types of market research:

  • Positioning Research
    • “Product positioning is not what you do to the product, but what you do to the customer’s mind.”
    • Brand images
    • Perceptual maps
    • Defining the need for repositioning
    • Experimental repositioning
  • Customer Satisfaction
    • “Present clients preservation costs 6-7 times less than new clients acquisition.”
    • Customer satisfaction
    • Customer loyalty
    • Factor analysis
    • Employee satisfaction
  • Pricing Research
    • “Incorrect prices lead to failure.”
  • Product Research
    • “Get to know what your clients think of your company products.”
    • Product conceptions tests
    • Product tests/Food tests
    • Package tests
    • Market tests
  • Segmentation Research
    • “Company effectiveness would be much more higher if the company develops and directs its offers to the correct groups of customers.”
    • A prior and post hoc segmentation
    • Identification of potential target groups
    • Target group potential assessment
    • Use of specialized software for cluster analysis
  • Communication Research
    • “The advertisement is neither made for the client, nor for the advertising agency. It is made for the potential customer and should always proceed from his point of view.”
    • Preliminary tests of advertising concepts
    • Tracking advertisement research
    • Measurement of Advertisement Effectiveness
    • Promotion research
  • Media Research
    • “Media research brings benefits only in case it supports advertisement practice.”
    • Target audience research
    • Specific target groups’ media habits
    • Advertising cost measurement
    • Target audience measurement

Marketing consultations

Taking into consideration the specific needs of your business, we will assist you in:

  • Marketing planning of your company
  • Development, implementation and evaluation of marketing strategies concerning:
    • Market potential research;
    • Identifying new market niches;
    • Development and imposition of new products on the market;
    • Market segmentation;
    • Positioning and repositioning;
    • Building a strong and efficient brand;
    • Maintaining and developing the brand etc.

Tools

Your client needs are the basis, which guides us in choosing the methods and techniques used for the research. That is why we do not have universal methods, but concrete and particular- conformable to your needs.

Some of the methods that we use are:
  • Qualitative methods:
    • Focus group discussions- for the purposes of this type of research, Pragmatica has a special room equipped with one- sided mirror, three cameras from different angles, and a separate equipped room for monitoring and recording.
    • In-depth interviews
    • Projective techniques
  • Quantitative methods
    • Face-to-face interviews
    • Structured observations
    • Blind tests
    • Telephone interviews
    • Self-administered inquires
    • Online research
  • Secondary data analysis (desk research)
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