About us

  • Information is the basis of every business.
  • Too much information, as well as the distorted one, leads only to confusion and not to measurement and explanation of the processes and phenomena.
  • This is why we convert the data into useful and workable information and the information- into recommendations for management solutions.

Who are we?

Pragmatica marketing research agency is an independent Bulgarian company, established in 2001 by Prof. Dr. Simeon Zhelev and Nikolai Nedelchev.

The agency specializes and develops its professionalism in two main directions:
  • Marketing researches- conventional and online.
  • Marketing consultations, based on marketing researches.
Pragmatica develops its activities in order to give answers to the main business issues, which cause concern to many companies that sell their products and services on the Bulgarian market.
  • What is going on on the market?
  • Why is this happening?
  • What are going to be the consequences?
  • Which is the best way to become a growth company?

Our philosophy is “Meaning, and not just data”!

Pragmatica is a partner of Publicis Group and its different companies:


What makes us different?

  • We know that our clients need problem solutions, not only answers to questions. We provide information beyond data.
  • We are in the business to make marketing research. We do not make marketing research to do business.
  • We adapt the leading world experience to the Bulgarian market conditions.
  • We are the one and only in Bulgaria who systematically hold a creed to Ehrenberg’s understanding of marketing as a science.

How do we work?

  • We go deep into our clients’ problems.
  • We develop methodology.
  • We gather only the necessary and adequate information.
  • We analyze the information thoroughly.
  • We interpret the information from a managing point of view.
  • We create successfully working recommendations.
  • We are in search for adaptable approaches to give our clients the best possible rational and adequate advice about what they should do regarding their business.
  • We know that in order to have the greatest utility, marketing researches ought to be based on profound and beneficial relationship with the client developing over time. Thus we can go deep into the essence of our clients’ missions and strategies, in the peculiarity of their markets, customers and competitors, as well as find out the way products and services to be positioned and targeted.